Did someone say…..LUXURY?

Luxury Management is focusing on a brand / product and for a certain group of audience. 

So how does “Luxury Management” lead to “Luxury Hospitality Management” or can Hospitality Management make luxury its integral part. In todays’ time every guest demands Luxury. 

Every property  (hotel group) has a list of criteria they need to follow so as to fall under the category of Luxury. With changing times, there is so much to extend and every Hotel chain has something unique to offer. 

I had come across a term used by one of the leading hotel chains …..they mentioned ..“We are in the business of Sleep”. Another group used “Home away from Home” as their marketing tool. There are many more such lines that make you ponder on which hotel suits you the best. But do these lines make a difference. If you ask me ..IT DOES!

Let’s take an another concept that has come into being nowadays, “STAYCATION”. Why does one need to leave their homes and go stay at a hotel in the same city? Thats is simply because they would be pampered and offered luxury which may give them a respite from a regular day at their homes. 

Is Luxury really important , Oh Yes!….and believe me, even for a business traveller who may stay for a few hours. A guest visiting the hotel for a few hours (A wash and change room) can experience luxury the way a long stayer would experience. It is you (The hotel)  who needs to make an extra effort.

“Let me be surrounded by luxury, I can do without the necessities!”   –  Oscar Wilde

The face of luxury changes now and then, with the current scenario we wish and hope for a day to move out of our houses without a mask and santizers’ and well that would really be Luxury!

Can Upper-upscale or Boutique hotels offer Luxury? 

Luxury is usually tagged with tangible objects but a more personalized approach …a more impalpable experience can make a huge difference. Though this can get tricky. 

Every guest hopes for a certain privacy and space and crossing that line can ruin their experience and the hotel’s prominence. 

Buffet breakfast service at the coffee shop and the way its handled plays a pivotal role. Hotels’ usually get busy during breakfast hours at the coffee shop if the occupancy is high. 

I had recently stayed at a Luxury property for three nights, it was beautiful summer and our entire itinerary was planned. During the first night of our visit, we heard that the city was closed due to an unfortunate incident. Although the hotel was beautiful and had its own charm, we were looking forward to our scheduled plan. Additionally, the hotel was completely occupied and we had a lot of disheartened guests to give us company. But that did not last that long.

The hotel staff decided to surprise each of its guest with special additions during breakfast, they added activities for us during breakfast to start our day on cheerful note and planned our day at the hotel wherein they had so much to offer. 

So What did we leave with at the end of our trip? ..LUXURY!  It was never like before, it was an usual upper upscale hotel but the exquisite service was what we remember. Thus,

“It is not your customer’s job to remember you, it is your obligation and responsibility to make sure they don’t have a chance to forget you.” –  Patricia Fripp